Casual Vs. Competitive Miniature Gamer? Target Audience Matters

Are you a casual tabletop or miniature game player, or are you competitive?

This is a great article that examines the ups and downs of the marketing strategy of a huge game company (i.e., Wizards’ of the Coast, maker of the Magic The Gathering collectable card game), as it relates to the two types of players out there: casual and competitive players.

The business principles and strategy of this company seem very relevant to other game companies, which could learn from these highly-public successes and mistakes of trying to focus too much on competition.

I highly-recommend this read (link here or below) to anyone who enjoys a bit of perspective into the mechanics of game design, marketing, and sales.

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